About Us

Our Story

Her Forward was born from a vision: to empower women who have faced life’s challenges and are boldly stepping into their next chapter. Founded in the heart of Chicago, Her Forward is more than just a clothing brand — it’s a movement. Every piece we create is rooted in the strength, resilience, and beauty of women who rise.
From survivors to trailblazers, from soft strength to fierce ambition — we see you. We are you. And we design for you.

What We Stand For

Empowerment
We believe clothing is not just about style — it’s about identity. Her Forward designs are crafted to reflect the powerful journey of womanhood, self-healing, and upward movement.

Forward Momentum
No matter your past, your path moves forward. Our name is a reminder: keep going. Keep growing. Keep moving.

Community & Representation
Rooted in Chicago’s vibrant energy, our brand is inspired by the diverse women who shape our city — and the world. We uplift all shades, shapes, and stories.

Our Aesthetic

Bold. Feminine. Fearless.
We blend soft strength with statement pieces — featuring body-conscious silhouettes, urban edge, and refined graphics like the iconic phoenix carrying the “Her Forward” heart.

The Phoenix Rises

Our signature symbol, the phoenix, represents rebirth. She rises from the ashes not with bitterness, but with brilliance. And she carries her heart — scarred but still soft — forward.

Join the Movement

This isn’t just fashion. It’s Her Forward.
Join us as we turn pain into power, survival into success, and healing into high fashion.